Authentic Color

"Close Enough is Not Good Enough"

For authentic Benjamin Moore colors, insist on Benjamin Moore paint.

Mismatched colors are often not evident until the paint is on the walls, and the results can be disappointing.

Competitors may claim they can match Benjamin Moore colors, but the truth is that they can’t. They can't copy our colors.

Authentic Color is a kind of hologram.

You can only get true Benjamin Moore colors using Benjamin Moore paint. The reason lies in our manufacturing process. Our paints are created using proprietary colorants and resins and formulated with our patented waterborne technologies. This highly controlled system ensures the quality of Benjamin Moore paints and the purity of our colors.