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The better the resins and colorants, the better the paint. Benjamin Moore creates and manufactures its own resins - the binders that make the film and finish of a paint - and colorants - the pigments that give the paint its unique color and hiding characteristics. Then we take these proprietary ingredients and custom-formulate them to optimize their performance in each one of our products. This is a key component of our competitive advantage. Each product is designed to perform - crafted to serve a specific role, to deliver specific benefits. This is the secret behind the superior performance of Benjamin Moore coatings: extraordinary application properties, durability, scrubbability, and longevity. |
The Paint Shoppes Paint
Benjamin Moore
Benjamin Moore has been producing quality paint since 1883. In a 2004 poll conducted by House & Garden magazine, the nations top designers picked Benjamin Moore as their number one choice for paints for there clients as well as there own homes. In 2007 Benjamin Moore is proud to have been ranked highest in customer satisfaction by J.D Power and Associates. For over 125 years Benjamin Moore consistently delivers the kind of quality that customers have know & rely on. Simply put, Benjamin Moore is your best choice for the highest quality paint and stain available in today's marketplace. Together, Benjamin Moore and The Paint Shoppes are committed to their customers and strive to provide the highest quality products available today.
Aura
New from Benjamin Moore, Aura is simply the finest paint Benjamin Moore has ever made. Aura offers the most advanced way to bring color to your life with the next generation of paint that simplifies your efforts.
Freedom And Versatility
Aura paint's innovative formulation allows you the freedom to use any sheen, in any color, anywhere - use a matte finish for the bath or a satin for the bedroom - it's your choice. You'll still enjoy the same superior washability and stain- and mildew resistance qualities regardless of the sheen selection, and with a finish so remarkably smooth you can feel the difference when you touch it. It's waterborne technology means it is low odor and meets the most stringent VOC regulations.
Ease and Simplicity
Aura covers like no other paint. A single coat provides complete coverage for most colors. In conventional paints, the deeper the hue, the more coats needed for good coverage. With Aura, you'll need no more than two coats for the deepest shades. Drying times are quicker, too; so, if you must, you can recoat one hour after application.
Color Affinity
Because Aura is so unique, Benjamin Moore developed Affinity Colors, a complementary color palatte to be used expressly with Aura. Affinity colors is a collection of 144 cultivated hues that seamlessly harmonize with one another. Aura paint's technologically advanced system with Affinity Colors' premium pigments to reveal the full nuance and personality of each dimensional hue. Conventional paint systems cannot duplicate the performance of Affinity colors due Benjamin Moore proprietary ColorLock technology, found only in Aura.
Key Features of Benjamin Moore's Aura Paint:
- Fully washable in any sheen
- Fast one-hour recoat time
- Exceptional flow and leveling
- Richer, more enticing color
- Maximum hide in all colors
- 144 exclusive, harmonious colors
- Low VOCs for environmental protection
- Low odor, Mildew resistance
ColorLock Technology
The cutting-edge color science. This technology distinguishes Aura from virtually every other paint on the market. Color pigments are microscopically bonded to dry paint film, permanently locking in the color for richer, more enticing hues and a new standard in durability. ColorLock is a four-part system that elevates the preformance of 100% acrylic paint to exciting breakthrough levels.
- Stain Resistant
- 98% - "No Color Rub Off"
- Outstanding Hide
- Superior Touch up
- Exceptional flow and leveling
- Water Repellant
- Spatter Free
- No more than 2 coats
Superior quality. Superior performance.
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